20120301

An archipelago of audiences

Christian Ruby
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L’archipel des spectateurs, (XVIII°-XXI° siècles), Editions Nessy, Besançon, 2012. 
Cf. www.editionsnessy.fr



           Is being part of an audience an achievement? Nobody ever wonders about it anymore. Are exercises necessary to its accomplishment? Even less. One does immediately feel part of it.
Nevertheless, we may ask: where does this certainty come from? Is there any “nature of the spectator”?
            There is none. At the very most must we understand that some of our historical habits have turned into a “natural”, of which we cannot be conscious unless the member of the audience we have become, devoted to contemplation, is put to the test by the world's, on the one hand, as by contemporary arts', on the other hand, realities.
            Therefore, we are not born members of an audience; we become thus. Such an achievement comes as a result of an education based as on examinations, auditions, lectures and forms of judgment towards the work of art itself, as through confrontation with others.

            In order to understand this achievement, it has been necessary to elaborate an approach.
            It has first consisted in the study of exercises which have allowed the birth of the classical spectator. As such a work can only concern a limited number of individuals – writers, diarists, reporters or philosophers who have recorded their paths -  we have chosen to focus on the 18th century philosophers, which is the moment, with the birth of aesthetic, when the function of the spectator has been invented and codified. Therefore, we must focus, through their works, on its elaboration. The invention and legitimation of the transition from the state of philosopher to the state of spectator – confronted to a work of art, the world, nature, or history- belongs to a polemical context which is particular to the Enlightenment philosophy.
            That being said, if the historical retrospection which has been ours, on the elaboration of this concept by the 18th century philosophers, has shown how it historically happened, it was above all adequate concerning the situation at the time,which is to say a situation where anyone could see the “end” of a classical figure, and the birth of a new audience type.
            Henceforth, this retrospection was a way to readjust , amongst certain individuals, to its own worth the weight of any “spectator” ideal which would be a replica of the classical model, and to show resolutely optimistic perspectives concerning the contemporary publics' behavior. 

            Besides, as soon as its lineaments had been settled by classical age, criticism spread towards the spectator's founding activity, as arts attempted to shift its exercises, and as it was attributed“a sense of common”which was submitted to various deviations, more and more numerous. Modern art, followed by contemporary art, have invented the “watcher” as well as the “spectactor” - not only the spectator. Yet, during the 20th century, by multiplying aesthetizations of society, States and medias have also invented new types of audiences: for example, the medias', contrasting with spectators in a stadium. Besides, the conflict between the latter and intellectuals, who despise them, is worsening.

            From these conflicts, we may be taught an essential lesson. No doubt, if it has ever existed, the spectator does not exist under its unifying classical form anymore. It is consequently adequate to consider seriously various spectators' paths, as heterogeneous than numerous. Within the arts, to talk only about them, the spectator, the watcher, and the spectactor do not accomplish the same exercises. Anyone can, within our various activities or visits, represent each of these paths simultaneously.
            Moreover, such dynamics and paths of the audiences can lead to the composition of archipelagos. The archipelago figure not only means that we must consider seriously the idea of a spectator which is changing, numerous, polemical, in short a spectator confronted with a perpetual “unholding” of oneself, but it also means that we must rethink the “common” which would link the members of an audience. It is only given into habits which are to get rid of. It is by isolating himself that the spectator becomes one, which permits the becoming of a new “common”. By composing their deviations, spectators might reconsider their actions inside of the city, without bending to assignations to which they are expected to be limited.

            Being aware of what has been said earlier, the reader can choose two different approaches for this work. Choosing either a linear reading, which shows him the weaving of the conflicts in question; or choosing to begin with the second part of the book, and going back afterward to the first one, in a way to fully understand the signification and vanity of the most frequent nostalgia.
            Thus, while becoming a spectator, we all follow a path which permits us to perpetually wonder about our tastes, and gives us a possibility to discuss them with others.
            We could resume the book's approach thus: contrarily to what a lot of commentators state, there is no norm of a “good” spectator in itself. In order to fully understand the intrusion of a norm in the ways a spectator looks at a work of art, we must confront our time with the history of the figures of the spectator.
            We are then confronted to another question: How could the 18th century philosophers build the classical activity of a spectator, as how could they educate themselves in the exercises which fulfilled it? This is what we are going to talk about in the first place.
            Yet, we must ask ourselves why this configuration has been translated as a model which serves, nowadays, to evaluate the audiences of medias, the spectators in stadium, and of society. Some intellectuals despise them, and accuse them of degrading without remission the classical ideal. Nevertheless, new spectators are neither passive, or ignorant, nor incapable of emancipating themselves from the norm of spectacle itself.
The time has come to redraw an art of the spectator fitting our time. Contemporary art helps us in this matter, as it offers a new place for the spectator in the public sphere.

            Has the spectator's place become vague and precarious because of the implications of contemporary art and the omnipresence of industry as of cultural consummation? Is there only one model of the spectator, henceforth lost, only maintained amongst those who are nostalgic for it?
To answer such questions may only be possible after a clarification about their origins, and about what exactly are those models of spectator, dominants for a long time, according to which we judge the present time.  A reflexion about the role of contemporary art, and in which measure it forces those models to modify themselves, is also essential.

(Translation : Eleonore Herscovici)